February 2026

Key Statistics Instagram

Accounts reached, shows the number of Instagram accounts the account reached in the past month. 

In summary, a total number of 537 accounts was reached, of that 77.8% were already following @cass_yourmortgagecoach.

Best Performing Posts on Instagram

Key Statistics - Facebook

In recent years, Facebook has told page owners that they expect organic distribution of an individual page’s posts to gradually decline over time as they continually work to make sure people have a meaningful experience on the site. This essentially means that organic traffic would slowly come to an end over the next few years as they push companies to start paying for ads to reach people instead of freely reaching them via page posts.

As a result we are seeing a much lower growth on Facebook as unlike Instagram we can’t engage with other accounts to get people to look at our posts or follow us back. If Facebook growth is a priority we do recommend considering paid ads or boosted posts.

Important to note that the numbers are also a reflection of the limited number of posts going out.